It’s been reported that there is widespread concern throughout the advertising industry that the standard of newspaper advertising has taken an irreversible slump within the last few few years. Beyond a slow economy and poor consumer spending, the changing dynamics of the market may have experienced an extreme effect on the quality and revenues of newspaper advertising.
Of course, this reaction is more likely caused by the big increase in online spend throughout the last 36 months, although it is true that a lot of traditional media has had to deal with a shed in quality material and overall revenue.
However, with regards to generating immediate sales, newspaper advertising continues to be very much alive and continues to be a favourite among advertisers and consumers alike.
From an advertisers viewpoint, the best thing about newspaper advertising is that a recurring message is super easy to achieve. You are able to place a schedule of display or classified adverts in a newspaper for very little money and enjoy good returns over a short or long-term time period.
Lots of the top Internet Marketers target National newspapers to market their online products and services. They not only use them to generate leads and to add names with their database, pool result but also as a quick promotional hit to a massive target audience. Several lines of text with a powerful call to action may bring tremendous results.
It’s an undeniable fact that consumers now use newspaper advertising to produce their purchasing decisions and it’s the laid back manner in which this medium is accepted and read meaning consumers feel comfortable about buying products from newspapers.
It is also this psychological take on consumer mood that suggests that Strong, synergistic newspaper advertising can also work well when used along with TV and other media.
It is also good to see this media is fairing well against some other formats. While the share of television commercials in the advertising market has decreased within the last few few years, the share of newspaper advertising has grown by way of a few percent. This is not a huge amount, but nevertheless significant in a market currently dominated by online advertising.
So, with the state of the newspaper market still strong, how could you maximize out of this print media. The first faltering step for buyers is to choose on whether to make use of national or regional newspapers. Of course, regionals hit a much smaller market, but will always be significantly cheaper than national advertising. However, when you yourself have a nearby business, you will get a great deal of value from the regionals.
At the other end of the scale, we find national newspaper advertising. Lots of the nationals have huge circulation figures and cater for a big selection of Advertisers.
If you are taking a look at newspapers, do your research first. Have a good look at what your competitors are doing and keep an eye on similar adverts over a a month period. If exactly the same advertisers are utilising the newspaper week after week then something must be employed by them.
Do be sure that as it pertains to ad design, you try a series of headlines and call to action copy. The space you’ve is normally surrounded by other adverts and it’s a vastly competitive arena. A well written and designed advertisement will make the difference between success and failure.
Something you need to do is read the full terms and standards for advert copy. Some newspapers have very strict guidelines in position as it pertains to adverts that mention money or financial gain. In this case, you will usually need to back up any claims with financial statements and other proof income.
There will be a vast collection of newspapers for you really to select from, so all you need to do is investigate which ones are likely to match your promotional push and these products and services you are offering.
Finally, it appears that even online providers are moving over to print networks. Google have now produce a method where advertisers can easily set up campaign ads in newspapers contained in the Google newspaper advertising program. With this particular program, advertisers and agencies can advertise in national or regional papers using a simple web interface. creating an offer campaign in newspapers now becomes as simple clicking a mouse.