The April 1st Wall Street Journal reported on a small business deal to link the lottery and music industries. Because it was April Fools’ Day, I almost thought the whole idea to be always a big joke.
“In an unusual deal that links two ailing industries, EMI Group Ltd. provides music and memorabilia for new instant-win games designed by Pollard Banknote Ltd., which runs lotteries in 45 states and territories all over the world,” Ethan Smith wrote.
“Pollard, of Winnipeg, Canada, is creating a type of music-themed, scratch-off lottery games it is currently marketing to state lotteries,” the Journal reported. “In the new games, players can win either cash or prizes such as album downloads and ring tones.”
That’s right: it is no joke.
With 26 years of working in the lottery industry, I think I am qualified to state in no uncertain terms that lotteries partnering with the music giant, EMI Group Ltd., to supply prizes of music and memorabilia for a brand new instant-win scratch-off ticket game is one of many worst ideas yet.หวยออนไลน์ จ่ายบาทละพัน
“The idea would be to lure younger players to a pastime that traditionally has appealed to folks who are around retirement,” the Journal reported. Doug Pollard, vice president of lottery management services at Pollard proceeded to share with the newspaper, the demographic “is getting older every year. That’s been one of many big challenges.”
First, let me just say it is irresponsible and reprehensible for state lottery officials to entice young people to gamble. I also know through interviews and research that individuals buy lottery tickets to win money not prizes — especially not music, nearly all of which can be downloaded free on the Internet.
Pollard told the newspaper that “after growing consistently by around 8 percent annually, lottery-ticket sales fell sharply in several states during the second half of 2008.”
When lottery ticket sales decline, lottery officials try desperate way to reverse the decline — usually by changing the number field and increasing the odds against winning. They might also alter the division of the prize pool so the greatest percentage of profit the prize pool goes toward paying the initial prize jackpot, leaving very little money for the other prize categories. Both moves are bad.
Lottery players do nothing like to truly have the number field of the overall game they play changed or tampered with. Germany has had the same successful 6/49 game going for a lot more than five decades — since 1955. Lottery officials generally have an incorrect opinion of these ticket buyers, thinking that each of them wish to chase huge jackpots. For that reason, the prize pool is divided in such a way that every game is really a jackpot-driven game.
Now that every lottery state has either Powerball or Mega Millions with huge jackpots, the other lotto games the state offers should have the greatest percentage of the pay-outs go toward the low tier prizes, not the jackpot.
The key that eludes American lottery officials is a lottery player feels just like a winner even though winning $20 or $100 from time and energy to time. But with the current structure of prize pools, this happens too seldom.
It is time and energy to take the April foolery out of such lottery schemes and let real, more frequent winnings in cash attract more players.
The UK Lottery and ELottery Syndicates
The UK Lottery previously was just available to play in the United Kingdom. Due to the wide use the Internet receives this Tax Free Lottery has generated interest from all over the World, a big percent with this via Europe. Once players realize the Jackpot is Tax Free and has seen prizes in excess of 40 Million, this UK Lotto quickly gets added with their to play list.
The UK Lottery had a Romantic Start.
This exciting Lottery opened its doors and sale of Lotto Tickets started on Valentines Day February 1994, with individuals from throughout the UK eagerly awaiting the initial draw which happened on the 19th of February. For some time this game was widely called the National Lottery, where as today it is commonly named the UK Lotto or UK Lottery.
This game of chance is played on every Wednesday and Saturday evenings and has television converge by the – BBC TV Channel. Interest in this game has evolved with many individuals and some companies making UK Lottery Syndicates with the Intent to raise their odds of winning a cash prize and to be very much nearer to the Jackpot.
Quite recently the National Lotto released some statistics on their Website stating it is 1-4 Syndicates that take the jackpot. Playing in this way certainly seems to be the Smarter Way To Play, raising the odds and a share of any Millions is defiantly inviting.
Due to the steady rise and fascination with UK Lottery Syndicates quite right after the release of the National Lotto in early 2002, an organization named Virtual World Direct gained Lottery Commission approval and created a game they called eLottery Syndicates. eLottery gives Lottery Players throughout the globe to be able to grab one of many greatest tax free lump sum prizes in the world.
The eLottery Syndicate will give players better alternatives for playing the UK Lottery and raise odds with a Considerable 733%. For example in 718 Lotto game draws the eLottery Syndicates have matched 3 balls over 124,000 times. This to date provides a total amount of over £1,241,200! In prizes which have been paid from 3 balls. Being an Affiliate of eLottery your gamble and possibility of engaging the jackpot are only 1 in 1.9 million supposed to acquiring your ticket in the superstore with likelihoods of 1 in 14 Million.
The eLottery has designed something allowing all Lotto players to partake in a UK Lottery Syndicate very easily, some players will need to check up on the laws of the country they live. eLottery has managed to design numerous system’s for playing lotto games like the EuroMillions, and numerous high jackpot Spanish Lotteries. Each week with eLottery your UK Lottery Syndicate will have 88 Lottery Lines entered and split over both weekly draws. Players are able to cancel their subscription at any time without contracts to sign. The winnings will undoubtedly be fond of any winning syndicate with out fail and never any deductions made.
Players are made their own e-Lottery website where it is possible to consider the account winnings, your payments to any games you’re playing, syndicate numbers, you are able to setup your own profile and easily begin to see the draw results. There will certainly not be any need certainly to go and track down other lottery syndicate players to play that is e-Lotteries job.